Pro Helvetia is taking a new approach in the promotion of design and interactive media.
Swiss talents in these domains are among the best in the world. After completing their studies, however, graduates are immediately forced to hold their own in a global environment. This calls for a new promotional strategy. Projects are to be supported not only on the basis of their artistic quality, but also with an eye on their innovation and market potential. By providing targeted financial backing and opportunities for building up knowledge and experience, Pro Helvetia aims to assist young and creative practitioners in the launching of their career.
Those interested can apply via the portal www.myprohelvetia.ch.