Young Swiss design in London
Young design on show in Switzerland
Pro Helvetia is also showcasing design by Swiss talents in Switzerland itself:
28 September – 1 October
Design Days, Geneva
at the Swiss Design Corner
in the Pavillon Sicli
Neue Räume, Zurich
The global design scene is due to gather for the London Design Junction lasting from 21 to 24 September. As one of the most important design trade shows in the world, it attracted around 27,000 visitors in 2016.
Pro Helvetia’s new promotion model for design enables four young Swiss studios to take part in the London Design Junction. The following studios will be on site and present their creations to design experts and the public in general:
- Mademoiselle L: The label of Geneva-based designer Laurence Imstepf produces fashion ranging from street-style to sportswear – well-suited for everyday use, comfortable and always with a feminine touch.
- Qwstion: For this young baggage and accessories label, a new work process always begins with a good question. The answers provided by Qwestion take the form of high-end bags, rucksacks and coats.
- SOFLOW: Based in Flawil (canton of St. Gallen), Soflow turns electromobility into a design experience. Its latest creation is an electric skateboard named Louboard.
- Velt: They never managed to find the shoes they really wanted. So Patrick Rüegg and Stefan Rechsteiner decided to create their own. Their idiosyncratic product lines have already twice won them a Swiss Design Award.
Numerous other Swiss design products will be on display via VR animation at Pro Helvetia’s own booth in London.