We interviewed Swiss personalities about the impact of Pro Helvetia’s work abroad.
#4 – Dr. Benedikt Wechsler, Swiss Ambassador to Denmark
«As the Swiss Ambassador to Denmark, it is my job to ensure that Switzerland’s most attractive sides gain a platform in my host country. This includes promoting Switzerland as a business location and as a holiday destination. To achieve this, we also rely on Swiss cultural practitioners with international appeal – especially in the realm of design here in Copenhagen. In my experience, these practitioners have two things in common: They are all enormously talented. Yet without financial backing and other promotional measures early on in their career, they would never have become what they are now: contributors to an attractive international image of Switzerland.»