Open Call for Exhibitors:
Milano Design Week 2024
Any questions?
Location
House of Switzerland
c/o Casa degli Artisti
Corso Garibaldi 89 A, via Tommaso da Cazzaniga,
Milano-Brera
For more information visit
The House of Switzerland Milano is a joint project by the Swiss Arts Council Pro Helvetia (PH) and Presence Switzerland (PRS). This three-year initiative (2023-2025) is a platform to present the ingenuity and innovative power of Swiss design and its importance as a design nation during Milano Design Week. It is aimed at offering participants an international stage to build bridges between industry, press and general audience. Built around a yearly theme, the House of Switzerland Milano showcases Swiss design through a collective show with emerging designers, studios, universities, brands and galleries. For Milano Design Week 2024, taking place from 15 to 21 April, the House of Switzerland Milano will once again set up its quarters in the iconic Casa degli Artisti – a three-storey building composed of indoor and outdoor spaces, with a total surface of 1060 m2 plus a 2000 m2 garden, located in the heart of Brera district. A dedicated scenography and a visual identity will be developed to strengthen the continuity and understanding of the initiative.
HOUSE OF SWITZERLAND MILANO 2024
The theme of the House of Switzerland Milano 2024 edition is “Joy”. Joy is a primary and universal emotion that, by nurturing it, plays a significant role in the creative process. While exploring the connection between joy and design, we wish to uncover a powerful bond that fuels inspiration and hope. How are designers and the field of design actively contributing to bringing joy? How does this emotion empower users and society at large, from their relation to products to addressing global challenges?
OPEN CALL FOR EXHIBITORS
To answer, explore or even challenge the theme, the House of Switzerland Milano is looking for projects proposals (exhibitions, events, workshops, talks, etc.) via an Open Call for Exhibitors. etc. Participants must apply within following categories:
Emerging designers and studios
Format:
Group exhibition presented by Pro Helvetia. The set design will be developed by the Artistic Direction team.
Location:
indoor space
Exhibition costs:
Covered by Pro Helvetia as part of their funding scheme (incl. scenography, transport and communication) A stipend for accommodation and travel will be provided to the selected participants.
Conditions:
- The project relates to the theme “Joy” (in terms of function, process, collaboration, etc.).
- The project must be a working prototype or manufactured series.
- The designer’s/studio’s practices should have commercial reach.
- Emerging talents are designers who completed their professional education in a design-relevant field or who founded a company (as a legal entity) less than seven years ago.
- At least 50% of the studio members are Swiss citizens or permanent residents.
Apply here
Non-Commercial Exhibitors
Format:
The partner presents a self-managed and produced exhibition or event.
Location:
indoor (ground, first, second floor) or outdoor space (terrace, garden).
Participation fee:
For an exhibition: between CHF 250-350/m2, depending on location in the house
With this price per square meter, the partner contributes to financially cover and benefit from the following services:
- rental fee of your space
- communication
- visibility for the House of Switzerland Milano
- specific communication services for the exhibitors incl. PR (press kit, online communication, access to press pictures), press day, invitations quota for the opening party, and participation in various events (TBD)
- operations: staff, utilities, and security
- scenography for the common areas of the House
- project management
Not included:
- Installation and dismantling of your exhibition
- Scenography of your exhibition
- Transportation costs, customs
- Accommodation and travel
- Insurances
- Tailor made PR activities
- Tailor made contact with the industry
For an event: price is to be set based on the scope of the proposal.
- The contribute covers the same services as for an exhibition.
Conditions:
- The proposal relates to the theme “Joy”.
- The project(s) that will be presented must be newly released.
- Multi-partners proposals are accepted.
- The organisation must have its head office in Switzerland.
Apply here
Commercial Exhibitors
Format:
The partner presents a self-managed and produced exhibition or event.
Location:
indoor (ground, first, second floor) or outdoor space (terrace, garden).
Participation fee:
For an exhibition: between CHF 450-500/m2, depending on location in the house.
With this price per square meter, the partner contributes to financially cover and benefit from the following services:
- rental fee of your space
- communication
- visibility for the House of Switzerland Milano
- specific communication services for the exhibitors incl. PR (press kit, online communication, access to press pictures), press day, invitations quota for the opening party, and participation in various events (TBD)
- operations: staff, utilities, and security
- scenography for the common areas of the House
- project management
Not included:
- Installation and dismantling of your exhibition
- Scenography of your exhibition
- Transportation costs, customs
- Accommodation and travel
- Insurances
- Tailor made PR activities
- Tailor made contact with the industry
For an event: price is to be set based on the scope of the proposal.
- The contribute covers the same services as for an exhibition.
The jury and organizers reserve the right to allocate space to emerging commercial exhibitors/brands at a preferential rate.
Conditions:
- The proposal relates to the theme “Joy”.
- The project(s) that will be presented must be newly released.
- Multi-partners proposals are accepted.
- The organisation must have its head office in Switzerland.
Apply Here
Complementary platform for commercial exhibitors hosted by Switzerland Global Enterprise
Format: Swiss Pavilion for SME’s with export focus / individual spaces from 12 up to >100 m2 available Location: Cloisters of Basilica San Simpliciano, Brera (walking distance to House of Switzerland) Application via: www.s-ge.com/designweek
SELECTION TIMELINE
Deadline: 04.10.2023 (12am CET)
Jury: 15.10.2023 – 30.10.2023
Selection notification: 01.11.2023 – 15.11.2023
REFERENCES
Listing of all spaces
- Ground floor: 505 m2
- 1st floor: 230 m2 + 95 m2 terrace
- 2nd floor: 200 m2 + 30 m2 terrace
- Garden: 2000 m2
Casa degli Artisti: visualisations 3d, plans and pictures
