Basic Corporate Design Elements
Corporate Design Manual
This manual is aimed at Pro Helvetia funding and project managers and at professional designers who have been commissioned to create and produce communication materials on behalf of or in collaboration with Pro Helvetia.
Download: Design Manual
Download: Factsheet «Logo Usage Guidelines: Information for Grant Recipients»
Logo & Byline
The Pro Helvetia logo is a central element in all our forms communication. Its consistent use identifies us as an organisation and symbolises our activities, goals and achievements. As a matter of principle, it appears on all our communication materials. The byline «Swiss Arts Council» is an integral part of our logo and must not be removed.
The language used in the byline depends either on the language used in the means of communication or on the location.
Download: Logo with byline, all language and colour variants
Logo-Label
On printed matter and digital documents with a fixed layout See page 24 the logo is used on a defined area, the logo-label. The appearance of the logo-label is fixed. It may not be changed — except for proportional scaling.
Preferably, the positive version of the logo-label (logo magenta on white surface) should be used. If the background is more than 50% white, the negative version (logo white on magenta surface) can be used.
The language used in the byline depends either on the language used in the means of communication or on the location.
Download: Logo-label, all language and colour variants
Slogan / Explanatory Sentence
The slogan/explanatory sentence is an integral part of our communicative repertoire and is incorporated into all our communications.
The language of the explanatory sentence is determined by the language of the means of communication or the location.
Download: Explanatory sentence, «block» design element, all language versions
German English French Italian Rhaeto-Romansh
Arabic Mandarin Portuguese Russian Spanish
Download: Explanatory sentence, text (stand-alone)
The Swiss Arts Council Pro Helvetia – Support, Connect, Inspire.
Committed to the arts in Switzerland and around the world.
Colour Palette
Our clearly defined colour palette gives our communications a uniform look without restricting design freedom. Our colour palette consists of a lead colour (magenta) and four additional colours.
All colours (including magenta) can be freely mixed, combined, lightened and darkened.
⬤ Pantone Process Magenta
CMYK 0/100/0/0 | RGB 209/0/116 | HEX #d10074
⬤ Pantone 340
CMYK 100/0/85/0 | RGB 0/152/95 | HEX #00985f
⬤ Pantone 639
CMYK 100/0/5/5 | RGB 0/153/204 | HEX #0099cc
⬤ Pantone 102
CMYK 0/0/95/0 | RGB 250/231/0 | HEX #fae700
⬤ Pantone 1235
CMYK 0/40/100/0 | RGB 255/182/18 | HEX #ffb612
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Colour Gradients
As a matter of principle, no purely decorative graphic elements should be used. If, exceptionally, neutral imagery is required (e.g. title pages for administrative documents, job advertisements or presentations), a graphic element in the form of an overlay of two colour gradients is available. Pictorial elements are created by superimposing two single-colour, linear colour gradients, based on our colour palette.
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Social Media Profile Image
The profile image is predefined and remains the same for all channels. This enables us to promote Pro Helvetia as an internationally active institution that maintains a range of thematically oriented channels.
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