With the support of Pro Helvetia, Swiss design practitioners participate in the following events, among others:
Fuorisalone (Palazzo Litta, Milan)
3 Days of Design (Copenhagen)
Design Junction (London)
Designer’s Saturday (Langenthal)
Pro Helvetia promotes design in all its different facets:«From drawing board and reflection to market.» Aesthetic, cultural and social criteria are all taken into consideration, as is the positioning of a design project with regard to market, industry and innovation.
With its Culture and Business programme (2016–2020), Pro Helvetia has developed various formats with which to provide targeted support for projects by Swiss designers at all stages of the value chain (concept, prototype, production, project expansion).
Projects with a strong focus on reflection about design are fostered in the context of visual arts. Pro Helvetia supports related exhibitions, biennials, knowledge exchange, publications and residencies in Switzerland and abroad.
By backing the presence of selected designers at national and international events, Pro Helvetia helps put them in touch with producers, investors and audiences interested in design.
Swiss design stands for innovation, quality, longevity and intelligent execution. To raise awareness of the presence of Swiss delegations at international design events and to provide information about the Swiss design scene in general, Pro Helvetia launched «Design Switzerland» with an associated website in September 2018.
(Foto: «Feuille Lamp» 2018, Florian Hauswirth © Stefan Hofmann)
«Design Switzerland» at London designjunction
Under the label «Design Switzerland», Pro Helvetia presented a selection of seven studios at London designjunction. The stand-out feature of the projects presented is their diversity: costume drones dedicated to entertainment, a line of technical clothing for rugby, a collective exploring new paths between LED lighting and textiles or a residential project in Burkina Faso and Greenland, which involves local designers and craftspeople working together.
Designer Florian Hauswirth at his studio
Florian Hauswirth was born in Zurich. After spells in Basel, Lausanne, New York and London he now lives in Biel. For the past ten years, he has been working there in a former factory building. Pro Helvetia paid the industrial designer a visit at his studio.
Design Duo Diiis at their Studio
Products by the design duo Diiis are playful, plain and adaptable to individual requirements. Pro Helvetia paid the two product designers Susanne Roser and Martina Staub a visit at their studio in Liestal.
Designer Rafael Kouto at his studio
Rafael Kouto transforms old and used goods into something new and unique. By what is known as upcycling, the Swiss fashion designer turns discarded clothes and textiles into customized new items. Pro Helvetia visited him at his studio in Zurich.
SWISS ❤ DESIGN – Review
Six Swiss design studios were present at this year’s Salone del Mobile from 17 to 22 April in Milan. The video offers a review of Switzerland’s presence at the world-famous furniture trade fair and insights into some of the results of Pro Helvetia’s design promotion programme.