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Music Fairs and Showcase Festivals

IKF 2020, Showcase Elina Duni ©FONDATION SUISA


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A presence on the international scene is essential for the development of a professional artistic career. In order to broaden their scope and establish an international network, Pro Helvetia offers Swiss musicians, labels, associations and organising institutions the opportunity to present themselves at recognised fairs and showcase festivals abroad.

IKF 2023 ©FONDATION SUISASwiss trade fair presences are realised in close cooperation with the FONDATION SUISA under the joint brand «Swiss Music».
Reeperbahn 2022, showcase Evelinn Trouble ©Nils LucasIn the pop sector, showcase appearances and promotional events at international festivals are organised primarily by «Swiss Music Export» (SME).



Through its presence at the most important European music fairs, Pro Helvetia, in cooperation with FONDATION SUISA, offers today’s Swiss music scene an ideal platform to present itself internationally.

jazzahead! Bremen

jazzahead! is one of the most important venues for the international jazz scene. The fair is held every year at the end of April in Bremen. In recent years, jazzahead! has established itself as a specialist event among industry representatives from all over Europe. It offers agencies, labels, artists, media representatives, producers and organisers excellent networking opportunities.

Further information about the Swiss presence: swissmusic.ch

Further information about jazzahead!: jazzahead.de


WOMEX (Worldwide Music Expo) is the world’s largest and most important fair for all kinds of world music. This annual event has no fixed venue. In 1994, the first WOMEX took place in Berlin, followed by other cities such as Brussels, Marseille, Stockholm, Rotterdam, Newcastle, Seville, Copenhagen, Thessaloniki, Budapest and Santiago de Compostela.

Further information about the Swiss presence: swissmusic.ch

Further information about WOMEX: womex.com

Internationale Kulturbörse Freiburg (IKF)

The International Kulturbörse Freiburg (IKF) is a trade fair for stage productions, music and events. The IKF pays special attention to music, dedicating a considerable part of its showcase programme to it.

Further information about the Swiss presence: swissmusic.ch

Further information about IKF: kulturboerse-freiburg.de/

Swiss Music Export


Pro Helvetia supports showcase performances and promotional events at international festivals through its financial contribution to « Swiss Music Export» (SME).

SME serves primarily as a market opener. New Swiss acts are offered the opportunity to perform at important showcase festivals and to establish contacts with foreign booking agencies and labels. SME also offers consultancy and provides expert support to Swiss bands and musicians at the beginning of their international career.

The activities of «Swiss Music Export,» founded in 2003, are funded jointly by Pro Helvetia, the FONDATION SUISA, the Stiftung Phonoproduzierenden (Stiftung Phonoproduzierende) and the Schweizerische Interpretenstiftung (SIS) (Schweizerische Interpretenstiftung).

Further information about the Swiss presence: swiss-music-export.com/

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Upcoming maintenance work

The application portal myprohelvetia will be updated from 1.1.-7.1.2024. Due to these changes, open applications must be finalized and submitted via the current online portal (myprohelvetia.ch) by the latest 23:59 on 31 December 2023. Until this date, the deadlines and criteria outlined in the current guidelines and calls for applications apply. New applications can be created and submitted in the application portal as of 8 January 2024.