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Music Fairs and Showcase Festivals


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It is vital that Swiss musicians can expand their sphere of activity abroad and network with international scenes. To promote musician career development, Pro Helvetia enables Swiss musicians, organisers, labels and associations to present themselves at selected trade fairs and showcase festivals abroad.

Swiss trade fair presences are realised in close cooperation with the FONDATION SUISA under the joint brand «Swiss Music».
In the pop sector, showcase appearances and promotional events at international festivals are organised primarily by «Swiss Music Export» (SME).



Through its presence at the most important European music fairs, Pro Helvetia, in cooperation with FONDATION SUISA, offers today’s Swiss music scene an ideal platform to present itself internationally.

jazzahead! Bremen

jazzahead! is one of the most important venues for the international jazz scene. The fair is held every year at the end of April in Bremen. In recent years, jazzahead! has established itself as a specialist event among industry representatives from all over Europe. It offers agencies, labels, artists, media representatives, producers and organisers excellent networking opportunities.

Further information about the Swiss presence: jazzahead.swissmusic.ch

Further information about jazzahead!: jazzahead.de


Classical:NEXT is an international expert forum for the classical music industry that is taking place every May since 2012.. The networking event includes an exhibition and a conference programme as well as showcase concerts and project pitches. In 2022, the venue will be Hanover for the first time.

Swiss musicians who register via SWISSMUSIC benefit from a reduction of 50 euros.

Further information about the Swiss presence & registration: classicalnext.swissmusic.ch

Further information about Classical:NEXT: classicalnext.com


WOMEX (World Music Expo) is the world’s largest and most important fair for all kinds of world music, including ethno, traditional and folk. This annual event has no fixed venue. In 1994, the first WOMEX took place in Berlin, followed by other cities such as Brussels, Marseille, Stockholm, Rotterdam, Newcastle, Seville, Copenhagen, Thessaloniki, Budapest and Santiago de Compostela.

Further information about the Swiss presence: womex.swissmusic.ch

Further information about WOMEX: womex.com

Internationale Kulturbörse Freiburg (IKF)

The International Kulturbörse Freiburg (IKF) is a trade fair for stage productions, music and events. The IKF pays special attention to music. The fair dedicates one of its exhibition halls and a considerable part of its showcase programme to music.

Further information about the Swiss presence: ikf.swissmusic.ch

Further information about IKF: kulturboerse-freiburg.de/

Swiss Music Export


Pro Helvetia supports showcase performances and promotional events at international festivals through its financial contribution to « Swiss Music Export» (SME).

SME serves primarily as a market opener. New Swiss acts are offered the opportunity to perform at important showcase festivals and to establish contacts with foreign booking agencies and labels. SME also offers consultancy and provides expert support to Swiss bands and musicians at the beginning of their international career.

The activities of «Swiss Music Export,» founded in 2003, are funded jointly by Pro Helvetia, the FONDATION SUISA, Migros-Kulturprozent, the Stiftung Phonoproduzierenden (Stiftung Phonoproduzierende) and the Schweizerische Interpretenstiftung (SIS) (Schweizerische Interpretenstiftung).

Further information about the Swiss presence: swiss-music-export.com/

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