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Passages Nr. 47: New Accents in Swiss Music Promotion

The music world is in a state of upheaval: the sale of CDs is collapsing, record shops are disappearing, but the internet is booming: digitalisation is opening up new channels of distribution, and community websites like MySpace and YouTube provide new opportunities for self promotion. Even traditional folk music is going on line and experiencing a renaissance.

The latest edition of Passages looks in depth at the changes in the music world and in particular at the way in which music is promoted. Promotion faces new challenges: pop music and jazz need to be pushed more strongly, new music must have networks to find a larger audience, and crossover music requires particularly strong promotion …

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