Seraina Rohrer (born 1977) has headed the Innovation & Society Sector since 2020 and is a member of the Executive Committee of the Swiss Arts Council Pro Helvetia. She studied journalism, communication studies, film studies and IT at the University of Zurich and earned a PhD at the University of Zurich and UCLA in California.
From 2011 to 2019 she was director of the «Solothurner Filmtage» film festival. From 2003 to 2009 she headed the press office of the international Locarno Film Festival. She coordinated the launch of the «Réseau Cinéma CH» project, a cooperation of Swiss universities in film studies. Seraina Rohrer has worked in Switzerland and abroad as a curator and an independent journalist, also writing as a columnist for the renowned Swiss weekly newspaper «NZZ am Sonntag». For several years, she lived in Mexico and the USA. Her publications on Latin American culture include the monograph «La India María: Mexploitation and the films of María Elena Velasco».