Booth No. 58 – London Design Junction
About Pro Helvetia
Pro Helvetia promotes Swiss arts and culture with a focus on diversity, high quality and innovation. In 2016, a new promotional strategy was launched aiming to support the development and execution of top-notch projects in all branches of design. Now embarking on their second consecutive year at the London Design Festival, Pro Helvetia’s participation during Design Junction solidifies its belief in the city as a pivotal hub for design excellence on an international scale.
For 2017, Pro Helvetia is delighted to showcase support for QWSTION, SOFLOW, MADEMOISELLE L and VELT – four design brands that individually demonstrate Swiss design at its absolute best, each within their different specialisms. Based in the product areas of fashion, luggage, footwear and transportation, this year’s featured brands and designers are a testament to the functionality, craftsmanship and forward-thinking approach that the Swiss have become famed for.
By introducing their work on this global stage, Pro Helvetia hope to enable connections and opportunities by promoting exceptional contribution to the world of design, and also that of Switzerland, with leaders of international markets and industries in attendance.
Pro Helvetia is also proud to be showcasing home-grown Swiss talent and ongoing projects with the use of VR Headsets, promoting yet more exciting brands at this momentous design occasion.
About the brands
A backpack and luggage brand founded in 2008, Qwstion was created by Sebastian Kruit, Christian Kaegi, Fabrice Aeberhard, Matthias Graf and Hannes Schoenegger – a collection of Swiss industrial and graphic designers each with the same mission to reimagine the humble backpack. With everyday practical use in mind, the premise behind the brand was to create sustainable, well-made products which would be suitable for a bicycle commute as well as on show in a formal boardroom. Designed and developed in Zurich, Qwestion products are tried and tested to insure a highly refined features, resulting in the best possible example of function and
Born from the idea of creating environmentally sustainable modes of transportation using alternative energy sources, SOFLOW create products for the entire family based in urban environments. The ultimate goal for the brand is to become the category and price leader in electric ride-ons with a ‘Last Mile Mobility’ approach to their products, supporting the every day commute. With a focus on innovation, diversity and creativity both in the development of products, and among its employees, the brand has gone on to win the prestigious Red Dot award. SOFLOW are delighted to introduced on an exclusive basis their first electric skate-board, entitled the LOU
Mademoiselle L provides a feminine line of clothing with a minimalist and graphic edge, based in architectural lines that combine the worlds of sportswear and traditional women’s casuals. Ethically and environmentally conscious, Mademoiselle L endeavours to master the cut and detail of every piece the studio produces, creating interesting twists on classic silhouettes. While putting comfort first, each garment is a testament to their approach of quality and innovation, all with the use of European factories for production exclusively. The brand also prides itself on working to a ‘light collection concept’, allowing their customer to buy selectively and intelligently every season, reaffirming their pieces as ones of high quality and considered design.
Founded by designers Stefan Rechsteiner and Patrick Rüegg, VELT was initially established to help fill a void of elegant, timeless sneakers that were available to them at the time. From humble beginnings in a Berlin studio, the brand went on to shift their manufacturing to a Swiss factory. The designer duo set about creating footwear for the connoisseur; built from Europe’s best leather with a responsible attitude to the environment and an unconditional dedication to exciting, previously unimagined design. This direct and precise approach to sports-luxe fashion has resulted in a refined brand based on the ethics of good design and responsible manufacturing.
Media relation contacts
@thedesignjunction | @prohelvetia
#wheredesignmeets | #prohelvetia
Media Release of the Swiss Arts Council Pro Helvetia, September 2017