Part of our new support measures in the music field for the promotion of emerging artists, Push It granted a support to 4 projects in spring 2024.
Push It is a measure intended to music labels/management structures, based in Switzerland, that support emerging musicians/bands from Switzerland in their artistic development and promotion on a national and international level. It can consist for example in:
- Strengthening of professional networking (participation in platforms, exchange with experienced artists and professionals on a national and international level)
- Planning and implementation of a national and international promotion strategy (including the development of communication tools)
- Artistic mentoring
The applications must be submitted by the labels/management structures. They have an international reach and present a convincing concept for the further development of a specific musician/bands career (one application per musician/band) including a timeline and an overview of the investment to be made by the structure as well as the artist.
In spring 2024, the following projects have been supported:

- Sami Galbi, project developed by Les Disques Bongo Joe

- Silance, project developed by Two Gentlemen

- Soft Loft, project developed by Grundiynkommen Agency

Emerging artists
Emerging artists are considered those musicians who have completed their professional training or presented their first work to the public less than five years ago.
Related support measure
Promotion of emerging artists: Push It
- Submission deadline:
- 1 June, 23:59 (CEST)
Applications can be submitted from: 1 January
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